"Zay Linn Htike remembers as a boy waiting to watch his family’s favourite Korean drama series at home. It was called Autumn In My Heart, a program that swept Myanmar close to two decades ago. “We didn’t have a generator. So if there was an electricity blackout, my mother grabbed me and went to another house, where people gathered and enjoyed Joon Suh and Eun Suh with the help of generator,” he recalled. “We were that crazy about Korean television series.” It was the early 2000s and Myanmar was living under the relative darkness and isolation of military rule. At that time there were only two television stations - both state run. “Back in the day it was 24-hour news and propaganda and nationalistic songs and then they’d have a one-hour belt of Korean shows. It was prime time. It was the only option,” said Jin Park, the general manager of MKCS Global, a major distributor of Korean entertainment content in Myanmar..."